Brand Strength in Existing Core Markets
If you're looking into franchising for the first time, or adding a new concept to your growing portfolio, chances are you already know what you are looking for - a growing segment of an already established industry and within that segment, a brand that is growing and coming from a position of strength in a core market area.
Manhattan Bagel® is that brand, in that segment and in these markets.
That's why Manhattan Bagel is targeting existing strong markets that capture and/or enhance efficiencies in marketing/media placement and operations oversight. In addition, we seek those markets that meet with our demographic and psychographic customer profiles.
